4VeryCoolKids x UPPERSNKRS

This shirt is the result of a collaboration between the streetwear brand 4VeryCoolKids and the brand UPPERSNKRS. Both these brands were created in Paris and the founders wanted to collaborate as they were two emerging brands in the streetwear business.

We came up with the catch phrase "Upgrade your mindset" as it represented very well the mentality of both brands. On the back you can see the logo of the brand I worked with : ForVeryCoolKids, and on the front, both of the brand names united within a star.

After designing and producing the shirt, we had to advertise it on social medias as well as on the websites of both brands. We did a photoshoot in our studio, below you can see some of the photgraphs I took with the shirt and two models.